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Standard Hotel

Orms / Crosstree

Plan A Consultants were initially asked to carry out a design management audit.


We were asked to identify scope gaps between the consultant team and the main contractor, how these gaps came about, and what measures would mitigate the risk.


Following the completion of the audit, we were retained in a traditional design management role.


At the start of the project, there were challenges because of incomplete interfaces between the consultant team appointments and the contract of the main contractor. Scope responsibility issues were further complicated by the consultant team appointments themselves, with Orms as the Lead Designer for the shell and core, Shawn Hausman appointed independently, and Archer Humphryes leading the interior architecture. The various teams had to be coordinated and managed for the project to maintain the programme.



The project won a RIBA National Award in 2021. The awards jury said:

“The Standard, a hotel at the junction of Argyle Street and Euston Road opposite the grade I-listed St Pancras train station, is a beautifully resolved solution to a complex architectural brief.”

Project description

The project was to refurbish the eight-storey 1970s Camden Town Hall Annex office building into a 270-bedroom hotel. It became the first Standard Hotel outside the United States.

The ground floor accommodates the hotel reception, bar and restaurant. The new garden to the south re-engages the building with its local context and provides a tranquil escape from the Euston Road. Three new storeys have been added top of the building. Two provide further bedrooms, and the top floor is dedicated to a new restaurant and bar, with a roof terrace bar above.

Crosstree Real Estates Partners was launched in 2011. They have a portfolio of developments across London. They specialise in high-end Central London locations for residential, mixed-use, leisure, retail and office schemes, and have a varied portfolio of developments across the capital.

Project: The Standard Hotel, London, UK
Sector: Resorts and hotels
Client: Crosstree
Architect: Orms Designers & Architects
Start date: December 2016
Completion: June 2019

Interior design: Shawn Hausman Design
Interior architect: Archer Humphryes
Structural engineering: HTS
MEP engineering: Arup
Contractor: McLaren
Design management: Plan A Consultants